I love creating and sharing fantastic ideas, wonderful stories and good writing. Most days I work as a copywriter, but I also dream up websites, design services and share my knowledge as a trainer – in both Finnish and English. I have just finished maternity leave, and am currently making my comeback into the creative scene – this time as an entrepreneur.

My company MAVRO! offers services in creative writing and copywriting as well as concept & service design (New website coming soon!). MAVRO! is located in Grundlage, a creative hub in the centre of Turku. Grundlage is home to 20 creative companies ranging from photography to digital design, fashion to advertising, film production to interior design. This network enables close knit collaboration to create just about any kind of product, concept, campaign or event one can imagine.

I’m used to working hard and having several jobs at once. In addition to being a creative, I have a lot of experience with teamwork and customer services (that builds character, trust me). My years as an entrepreneur have helped me understand the business-side of things. Also, I’ve had tons of fun jobs. Lucky me.

I’m interested in a lot of things and love learning. I suppose that’s why advertising has been a good fit for me. Digitalization, service design and sustainable development are themes that excite me; I’m also passionate about the arts, language, writing, cuisine, kids and culture in general.

On my spare time I enjoy great movies and TV, art, cuisine, yoga and DIY. I was born and raised in Helsinki, I’ve spent some time in Greece and England, and I currently live in Turku.

Interested in connecting or collaborating? Scroll down for a detailed CV and get in touch! I’m always open to suggestions.


Ioanna Mavromichalis

May 14th 1981, Helsinki

Finnish and Greek, but Finland is home.

Facebook  – I keep this private but if you know me maybe we can be friends.



2017– MAVRO!, CEO and creative
2015–2016 – Hungry, creative
20012–2014 – Innolink Place (Place Marketing), creative / copywriter
2009–2010 – Freelance copywriter
2006–2009 – Rientola Marketing, copywriter and infodesigner
If you want to see who I’ve made ads for, take a look at my Clients page

2013 – MARK, joined 2nd place for best digital campaign / Turku & Southwest Finland
2013 – MARK, 3rd place for best radio campaign / KOMIA marketing initiative
2010 – Grand One, special merit for best consumer online service / Panda.fi
2010 – Grand One, finalist for best b2b online service / Sampo.com
2009 – Vuoden Huiput, silver for best digital marketing & online service / Panda.fi
2007 – Vuoden Huiput, winning a category for young creatives / Veijolla on Vaikeaa
2007 – MARK, 2nd place for best printed publication / YTV
2007 – Grand One, finalist for best infodesign / YTV

2017 – MAVRO!, founder / CEO / creative
2012–2013 – Retrobot, co-owner and founder of vintage retailer (presently inactive)
2010–2011 – Bossaliina café, co-owner and founder of café (business sold)

Part-time jobs
2003–2006 – Sandrew Metronome & Finnkino, ticket and concessions vendor at cinema
2002–2003 – Fun Languages, English club teacher for children
2000–2001 – Shell, service station worker
2000 –2001 – Firstbrokers & Fiskars, office cleaner

Summer jobs
2002–2003 – Lasten Päivän Säätiö, concessions vendor at Linnanmäki amusement park
2001 – Päiväkotipalvelut Rolamo, kindergarten teacher and assistant
2000 – Great British Fun Fair, ticket vendor
2000 – Pikku Parlamentti, busgirl at a restaurant
1999 – Vista Communications, office cleaner
1998 – Lunapop, concessions vendor at the Olympic Stadium



2016 – Master of Arts from Turku University of Applied Sciences, leadership and service design
2009 – Bachelor of Arts from University of Helsinki, majoring in English, minoring in culture studies
2007 – Bachelor of Media Studies from Turku University of Applied Sciences (Arts Academy), creative advertising and copywriting
2000 – Graduating from The English School High School

Other studies
2009–2011 – University of Turku, advanced studies in English and basic studies in creative writing
2005–2006 – University college Falmouth, journalism studies (Erasmus exchange program)

I am a trained barista and I have an alcohol pass and a hygiene pass. In other words I can make a mean cappuccino and I’m allowed to prepare and serve food and alcoholic beverages in Finland.


Finnish – Native
English – Excellent! I’ve been speaking English since I was two, attended The English School (from preschool to high school), studied English in Uni and lived in England for half a year.
Swedish – Satisfactory, I understand quite a bit but I’ll probably embarrass myself trying to speak or write.
French – Basic
Greek – Even more basic